Building a blog...
Entry posted by Primus Pilus
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One of the reasons I decided to revisit this little personal UNRV blog is because of a related project I am working on in the office... yes my real job... not my UNRV perch.
Despite working for a communications firm (broadcasting, public relations, etc., not phones and such) we are a bit behind the times when it comes to using the internet as a tool for certain clients. One of our major business categories is developing online video "news" broadcasts that companies use to communicate with employees across the country and the world so the net is clearly part of our business strategy, but we haven't really tapped into the blogging concept. In any case, as I am inexplicably considered to be an internet expert by my fellow workers (evidence of just how little these folks know about the net), I've been charged with developing a blogging strategy for the company.
With that said, here is my question for anyone who may be browsing through this less than exciting post...
I want to recommend a single blog for the entire company, with categories for each individual client/and or nature of business. The advantage here is ease of maintenance, development of a brand identity, a constant flow of content due to multiple activities with clients, a broader potential audience, etc.
My boss feels that having an individual blog for each of our clients will be more appealing to each of these actual clients. They will see their "name in lights" without distraction by other related or completely unrelated clients. I can see how making the client happy has an advantage in this regard, but other than that, I don't see a great advantage for OUR company to do it this way.
Any suggestions?
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